Think about the last time you grabbed some strawberries or an apple. You washed it before biting in – even if you were in a hurry. Even if they looked perfect.
Why? Because even when the risk is invisible, you know it’s there. You take simple steps to protect yourself from long-term harm.
Now think about your IP. Invisible risks are everywhere, but they often get ignored. Your product works fine. Your team is loyal. The demo went great. Everything seems fine.
But what if a past contractor technically owns part of your product? Or a key employee leaves, taking critical knowledge with them?
Invisible damage builds over time, just like with unwashed fruit. And once the damage appears, it’s too late to start washing.
The good news is that, just like with fruit, simple habits can protect you before problems appear:
1. Identify what IP matters.
Not all IP is created equal. Code, models, methods – they’re all IP, but some is more critical to your business than others. What differentiates you and sets you apart in customers’ eyes is usually the IP that matters most. This is your core IP.
2. Own it.
IP ownership doesn’t automatically follow the money. Whoever paid for it isn’t the owner – unless contracts clearly assign you the rights. If you want your business to grow in value, you need to make sure you legally own your core IP.
3. Verify you can legally use it.
Even if you “own” it, are there restrictions on its use? Contracts, third-party data rights, open-source licenses, and even patents could limit what you can do. Regularly check and confirm your rights – don’t wait to be surprised at the wrong time.
4. Leverage it.
Once you’ve identified your core IP, put it to work. Use secrecy, patents, open-source strategies, or other IP tools to advance your business goals. The right approach can make your IP work harder for you.
The benefits of washing fruit are invisible – but you know it matters. Your IP deserves the same care you give your lunch. Don’t wait until it’s too late.
Simple, proactive habits protect your business, preserve long-term value, and show investors that you’re thinking beyond today.